19 August 2011 - Marketing Fundamentals

Who      : Jagannath Ramasamy
From     : Crystal
On        : Marketing Fundamentals


And we discussed :

1.Selling Vs. Marketing
2.Concepts - Product, Selling, Marketing
3.Maslow's Hierarchy of Needs
4.Marketing Management is - Analysis, Planning, Implementation & Control of Exchange
5.Needs - Expressed, latent, Non-existent
6.4 Ps of Marketing - Product, Price, Place, Promotions
7.Products are for :
   - Self Maintenance/Indulgence
   - Self Expression/Status
   - Reward, Gift, Treat
   - Prevent/Solve Problems
   - Maintenance/Ritual
   - Opportunity