31.8.2011 - TVC Copy Writing

Who    : Mr.Jack
From   : Maithri
On      : TVC Copy Writing


And we discussed :

1. Various TVCs created for Massey Ferguson Tractors,Reynolds and Sowbhagya Grinder
2. Why a concept was chosen
3. How it was executed
4. Responses and results
5. Difference between Animatix, Narimatix and Animation

25,26,30 August 2011 - Client Servicing

Who  :  Mr.Varghese
From :  Rubicon
On     : Client Servicing

And We discussed :

1. Organisational Structure at Client's and Agency
2. Work Flow
3. Why an agency could lose a client
4. Treatment Note
5. Skills/Qualities needed of an Client Servicing Executive
6. Payment terms in an agency
7. Brief and a sample brief

Suggestions :

1. Subscribe to AFAQs/Campaign India/Exchange for Media/Brand Reporter

24 August 2011- Online Marketing

Who      : Mr.Kiruba Shankar
From     : Five
On        : Online Marketing

And we discussed:

1. Podcast
2. RSS
3. Audacity
4. Blogs - starting the class blog and group mail

Assignment :

1. 3 podcasts that you like
2. Download Audacity on your Laptop

Welcome to Madras Ad Club 2011

Hi All,

Welcome to the online home of Madras Ad Club Batch of 2011!

This blog is an attempt to capture and put into words any significant and not so significant happenings in the batch.

Happy Reading!!

MACB-2011

22 August 2011 - Principles of Communication

Who      : Mr.Sai Sunil
From     : R.K.Swamy
On        : Principles of Communication


And we discussed :

1. UBR - Unique Buying Reason
2. Push & Pull Media
3. INSIGHT
4.Insights - Product,Socio-cultural,Human

19 August 2011 - Marketing Fundamentals

Who      : Jagannath Ramasamy
From     : Crystal
On        : Marketing Fundamentals


And we discussed :

1.Selling Vs. Marketing
2.Concepts - Product, Selling, Marketing
3.Maslow's Hierarchy of Needs
4.Marketing Management is - Analysis, Planning, Implementation & Control of Exchange
5.Needs - Expressed, latent, Non-existent
6.4 Ps of Marketing - Product, Price, Place, Promotions
7.Products are for :
   - Self Maintenance/Indulgence
   - Self Expression/Status
   - Reward, Gift, Treat
   - Prevent/Solve Problems
   - Maintenance/Ritual
   - Opportunity

18 August 2011 - Careers in Advertising

Who      : Mr.Varghese
From     : Rubicon
On        : Careers in advertising

And we discussed :

1. People in an Agency
2. Qualification and Skill set expected for the various job profile